Back to Bios
| Dewey Caruthers
Dewey Caruthers is a senior-level social marketing strategist. He has worked on prevention campaigns that are among the nation’s most successful in addressing public health issues – specifically tobacco and obesity.
He was a senior social marketing strategist for the national ‘Truth’ anti-tobacco campaign,
as well as for numerous highly successful state tobacco prevention campaigns, including being the chief strategist for the West Virginia Raze campaign, whose outcomes were among the best ever in anti-tobacco work.
Dewey applied some of the best practices from ‘Truth’-style teen tobacco prevention campaigns, in an age-appropriate manner, to childhood obesity campaigns targeted at 4th and 5th graders. The result is Kidz Bite Back, a kid-created, kid-led, kid-spread movement that is a national model using counter-marketing, peer-to-peer communications and grassroots efforts. He also created Parents Step Up (Familias en Marcha in Spanish), a hard-hitting, parental responsibility and accountability campaign.
Dewey also provides strategic planning and related management consulting to non-profits, public-private partnerships and smaller fast growth, private-sector companies. Dewey’s clients have included national, state and local non-profits and public-private partnerships, and small, fast-growth private-sector, fast-growth companies.
Prior to founding d&a, Dewey was a senior executive at Take Stock in Children, Florida's highly successful and innovative college scholarship and mentoring program for low-income youth. Additionally, Dewey has been a vice president at two of Florida's largest independent public relations firms: Tucker/Hall based in Tampa, Orlando and The Nixon Group of Miami (later sold to Gole & Harris). As a senior-level strategist, he managed national, regional and state accounts. He also served as the State Director of Marketing, Public Relations and Public Affairs for the American Heart Association in Florida.
He has a Master's Degree in Organizational Management from the University of Phoenix, and a Bachelor's Degree in Journalism from Thomas A. Edison State College. Dewey has two Administrative Assistants. Dewey is 46-years-old and has lived in Florida for the past 18 years.
Back to Bios
|
|
